Benjamin Moore Aura offers the most advanced way to bring colour to your world with the next generation of paint that simplifies your life. Our patented breakthrough paint technology, called Colour Lock, is the only one of its kind in the industry, bringing you a discernibly richer, truer colour, paired with incomparable performance.
Price is but one factor which enters in paint values
More important still, statistics show that cheap-price-per-gallon paint lasts only about half as long
The protective value of paint becomes more important as the years go by